WIEGAND, NICO; WITT, SASCHA; STEINER, MICHAEL; … - In: International Journal of Innovation Management (ijim) 19 (2015) 02, pp. 1550028-1
Strategic partnering has become a common place when introducing innovations to systems markets. In standards battles, network affiliation has been used as a market signal to create confidence in a format's success. This paper's authors thus develop and test a model aimed at finding the right...