Gummesson, Evert; Lusch, Robert F.; Vargo, Stephen L. - In: International Journal of Quality and Service Sciences 2 (2010) 1, pp. 8-22
/methodology/approach – The paper takes the form of a review of approaches to service in the literature, education, and practice in management … concepts and models. Improved education is strongly supported by IBM's service science programme. Originality/value – The paper … obstacles both in research, education, and practice. …