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Impact of process misconception in Becker-Degroot-Marschak single response value elicitation procedures : an experimental investigation in consumer behavior using the IKEA effect

Predmore, Carolyn; Topyan, Kudret; Apadula, Lauren Trabold - In: Economies : open access journal 9 (2021) 4, pp. 1-13

Consumer researchers frequently employ valuation experiments to assess consumer opinions and test related hypotheses. One popular method used in many such experiments is the Becker-DeGroot-Marschak (BDM) single-response value elicitation procedure that initiates an incentive for the subjects to...

Persistent link: https://www.econbiz.de/10012799925

Manhattan is not New York : the divergent import of the Great Recession and natural disasters on New York City's five boroughs

Predmore, Carolyn E.; Apadula, Lauren Trabold - In: Lessons from the Great Recession : at the crossroads of …, (pp. 57-75). 2016

Persistent link: https://www.econbiz.de/10012225050

Have an omnichannel seamless interaction experience! : dimensions and effect on consumer satisfaction

Rodríguez-Torrico, Paula; Apadula, Lauren Trabold; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1731-1761

Persistent link: https://www.econbiz.de/10012424269

Let it flow : the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

Rodríguez-Torrico, Paula; San José Cabezudo, Rebeca; … - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10013536276

Overcoming consumption constraints through social entrepreneurship

Bloom, Paul N. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 128-134

Persistent link: https://www.econbiz.de/10003875248

Scaling your social venture : becoming an impact entrepreneur

Bloom, Paul N. - 2012

On your mark, get set, scale? -- Developing a scaling strategy that fits your ecosystem -- Staffing: building your human resources capability -- Communicating: achieving buy-in from key stakeholders -- Alliance-building: creating synergies with others -- Lobbying: using advocacy to create social...