The markets for agri-food products are changing at a pace that is unparalleled in modern history. Markets are increasingly open and also increasingly homogenized toward international tastes and requirements for levels of quality, packaging, safety, and even process attributes such as socially or...

Do cross-cultural teams working for Chinese MNEs have a significant impact on their R&D and Standards efforts to keep and increase their competitiveness? Are cross-cultural teams beneficial for the Asian companies? In which terms do they find the work with Westerners positive or negative?