Bortoluzzi, Guido; Chiarvesio, Maria; Di Maria, Eleonora; … - In: International Marketing Review 31 (2014) 5, pp. 506-525
Purpose – The purpose of this paper is to understand whether and how specific capabilities at the firm level can sustain firms during the process of international expansion in emerging markets (EMs). Design/methodology/approach – A quantitative study was carried out, and the authors analyzed...