Purpose: This study through the lens of social learning theory and using the stimulus-organism-response (S-O-R) framework aims to show that employees' social-related use of enterprise social media (ESM) can positively affect their intentions to purchase the fashion products used by their...

Decision-making about startups' business models is highly dependent on available information, and the role of data analytics capabilities in business model innovation has been emphasized. Today's competitive intelligence tools such as Alexa, Google Analytics, Similarweb, NexLab TrackEngine, etc....