Cover -- Half Title -- Series Page -- Title Page -- Copyright page -- Dedication -- Contents -- List of illustrations -- Acknowledgements -- Introduction -- 1. The emergence of the Washington Consensus in Latin America: Theoretical foundations and challenges -- From the import substitution...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- Acknowledgments -- Introduction -- Chapter 1: Marketing communications in the digital age -- Chapter 2: Social media and their users -- 2.1: Social media marketing -- Chapter 3: Word...