Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 32-54
depict how certain dimensions of religion can explain the psychological mechanisms underlying these effects. Specifically, we … integrate research findings from psychology, religion and marketing to build testable propositions. This essay complements …