Social commerce has quickly emerged as a new area of inquiry for both practitioners and researchers, suggesting the potential impacts of social media and social networking technologies and services in shaping commercial channels on and off the Internet. This essay starts by providing a brief...

Social networking technologies have become one of the major innovations that have transformed e-commerce in recent years. Additionally, there is an increasing awareness that e-commerce and online social networks can mutually benefit each other to enhance their sustainability. Social commerce has...