Purpose – The purpose of this paper is to empirically examine types of exporting firms featuring strategy orientations and profitability of differential emphasis. Design/methodology/approach – To answer the questions the paper raises, data of 82 exporting firms established in Greece are...

Purpose – The purpose of this paper is to investigate empirically whether a hybrid, compared with other forms of competitive advantage, contributes to better business performance. Design/methodology/approach – Based on 105 food manufacturing firms in Greece, a European Union (EU) member...

Purpose – This article aims to describe the valuable work conducted most recently on competitive strategies. Its purpose is to elaborate on suggestions for theorizing the hybrid form of competitive advantage and stimulate the interest of scholars. Design/methodology/approach – As this...