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We measure individual-level loss aversion using three incentivized, representative surveys of the U.S. population (combined N = 3,000). We find that around 50% of the U.S. population is loss tolerant, with many participants accepting negative-expected-value gambles. This is counter to earlier...
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’ tastes in typical contract attributes of health insurances and to investigate their relationship with individual risk … elicit individual risk preferences according to Cumulative Prospect Theory. Applying a latent class model to the choice data … helps consumers to choose contracts, which are in line with their individual risk preferences. Our results reveal valuable …
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