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Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265

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Social networks : usage intensity and effects on personalized advertising

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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content

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The role of social media in enhancing the modern market relations

Ignatov, Augustin - In: CES working papers 11 (2019) 1, pp. 35-54

The Social media environment represents one of the most prospective domains of developing marketing campaigns. This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide...

Persistent link: https://www.econbiz.de/10012002319

Will Facebook save or destroy social capital? : an empirical investigation into the effect of online interactions on trust and networks

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Facebooking alone? : millennials’ use of social network sites and volunteering

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Civility and trust in social media

Antoci, Angelo; Bonelli, Laura; Paglieri, Fabio; … - In: Journal of economic behavior & organization : JEBO 160 (2019), pp. 83-99

Persistent link: https://www.econbiz.de/10012140051

Communicating with patients through Facebook : the case of dental healthcare services

Nobre, Helena; Szczygiel, Nina; Condé-Pinto, Mariana - In: International journal of business excellence 18 (2019) 4, pp. 527-548

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Social media friending in building coworker guanxi : a study in the hotel industry

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New social consumer? : determining factors of Facebook commerce

Liébana-Cabanillas, Francisco; Corral-Hermoso, José … - In: Journal of decision systems 27 (2018) 4, pp. 213-237

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