In recent mass protests such as the Arab Spring and Occupy movements, protesters used social media to spread awareness, coordinate, and mobilize support. Social media-assisted collective action has attracted much attention from journalists, political observers, and researchers of various...

Emerging cyber-collective social movements (CSMs) have frequently made headlines in the news. Despite their popularity, there is a lack of systematic methodologies to empirically study such movements in complex online environments. Using the Al-Huwaider online campaign as a case to illustrate...