Hota, Monali; Derbaix, Maud - In: International Journal of Retail & Distribution Management 44 (2016) 11, pp. 1132-1148
multiplayer online role playing games (MMORPGs) is leading to the development of virtual retail shopping motivations and … participation in MMORPG communities is leading to the development of virtual retail shopping motivations and behaviour through the … purchase of virtual tools and accessories by all children using virtual in-game money. But these motivations are very gender …