<title>Abstract</title> This paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about...

Purpose – The mere presence of categories, irrespective of their content, positively influences the satisfaction of choosers who are unfamiliar with the choice domains. In the present research the main goal is to analyze how a complex product category is categorized internally by consumers,...