This paper is an exploratory examination into the purchase of recycled paper within large Australian organizations. In‐depth interviews were held with 11 purchasing agents (PAs). The findings of the study tend to support earlier research in this area, which suggests that organizations can be...

Examines the differences in types of environmental claims used in advertisements in Australia, Canada, the UK and USA. The advertisements are examined using a content analysis schema with four categories (product orientation, process orientation, image orientation or environmental fact) which...

There are a number of impediments to consumer adoption of alternative fuel vehicles (AFVs), including regulatory barriers, resources, infrastructure and vehicle characteristics themselves. These impediments also impact on other stakeholders, such as government, producers (i.e. corporations),...

Concern for the environment is gathering in importance within organisations and it is increasingly becoming part of organisational strategic agendas. Within that dynamic, organisations are seeking mechanisms through which environmental concerns are championed and fostered. In this paper, we...

Purpose – To discuss the importance of understanding corporate social responsibility (CSR) by analysing the issues that comprise CSR. Without this understanding it will not be possible for organisations to develop responsible brands. Design/methodology/approach – The paper draws on the...

Purpose – The purpose of this paper is to examine the global contribution of academics to marketing literature between 1999 and 2003, based on an examination of the location of academics institution of employment, as reported in published works. The data is used to evaluate the global...

Purpose – The purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within each theme are then explored to identify what issues have been examined and their implications....

Examines whether respondents’ attitudes towards companion selling (i.e. suggesting the purchase of a related good) varies based on two hypothetical situations. The results suggest that overall there are some differences in attitudes based on the selling context. However, overall respondents...

An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies