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Purpose – The purpose of this paper is to build upon the conceptual model developed by Feldman et al. (1997) that demonstrated a link between improved environmental performance and increased market value for publicly traded corporations. ISO 14000 standards, not yet established at the time of...
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Purpose: The purpose of this paper is to report the results of an experimental study designed to better understand the role of online product reviews, both valence and volume, in the formation of initial online trust during a consumer’s exploratory stage with an e-tailer. This is done within...
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