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Public relations and reputation management in a crisis situation : how Denny’s Restaurants reinvigorated the firm’s corporate identity
Kanso, Ali M.; Levitt, Steven R.; Nelson, Richard Alan - In: The handbook of crisis communication, (pp. 359-377). 2010
Persistent link: https://www.econbiz.de/10003929418
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Reputation warfare
Gaines-Ross, Leslie - In: Harvard business review : HBR 88 (2010) 12, pp. 70-76
Persistent link: https://www.econbiz.de/10008779305
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Den guten Ruf verteidigen
Gaines-Ross, Leslie - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 2, pp. 32-40
Persistent link: https://www.econbiz.de/10008809347
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News and advertisments : how negative news may reverse advertising effects
Meijer, May-May; Kleinnijenhuis, Jan - In: Journal of advertising research 47 (2007) 4, pp. 507-517
Persistent link: https://www.econbiz.de/10003614543
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How corporate image research is used
Bevis, Joseph C. - In: ESOMAR WAPOR congress : [papers, (pp. 233-249). 1967
Persistent link: https://www.econbiz.de/10003492081
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The Wiki factor : a study of reputation management
DiStaso, Marcia Watson; Messner, Marcus; Stacks, Don W. - In: New media and public relations, (pp. 121-133). 2007
Persistent link: https://www.econbiz.de/10003553365
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Perplexing images : relational identities in cultural tempospaces
Magala, Slawomir Jan - In: Managing in changing times : a guide for the perplexed …, (pp. 241-259). 2010
Persistent link: https://www.econbiz.de/10003944154
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How I did it : Timberland's CEO on standing up to 65,000 angry activists
Swartz, Jeff - In: Harvard business review : HBR 88 (2010) 9, pp. 39-43
Persistent link: https://www.econbiz.de/10008658968
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A framework for reputation management over the course of evolving controversies
Elsbach, Kimberly D. - In: The Oxford handbook of corporate reputation, (pp. 466-485). 2012
Persistent link: https://www.econbiz.de/10009573858
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Reconstructing stakeholder relationships using "corporate social responsibility" as a response strategy to cases of corporate responsibility : the case of the 2010 BP spill in the...
Diers, Audra R. - In: Corporate social irresponsibility : a challenging concept, (pp. 175-204). 2012
Persistent link: https://www.econbiz.de/10009732417