Vorliegendes Arbeitspapier beschreibt den entsprechenden Einsatz künstlicher Ameisen und diskutiert erste numerische Ergebnisse.

Market introduction and diffusion of new products is complex and multifaceted since it involves spatially dispersed customers with individual preferences who may be exposed to a wide range of influences including word-of-mouth communication within a social network. During the past decade...

While web services have enabled seamless interoperability among heterogeneous IT implementations for multiple channels, innovative information and business services may further advance multi-channel integration. In investigating current practices of multi-channel management as a prerequisite for...

When introducing a new product into market, substantial amounts of resources are put at stake. Innovation managers therefore seek for reliable predictions of the respective innovation diffusion process. Making such predictions, however, is challenging, because the diffusion trajectory is...

On the occasion of the 65th birthday of Prof. Dr. Rudolf Vetschera, colleagues from all over the world contributed their works in order to compile an issue that is meant as a tribute to his achievements, wisdom, and kindness.

Market diffusion of new products is driven by the actions and reactions of consumers, distributors, competitors, and other stakeholders, all of whom can be heterogeneous in their individual characteristics, attitudes, needs, and objectives. These actors may also interact with others in various...