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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality

Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65

Persistent link: https://www.econbiz.de/10011995447

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

When is brand content shared on Facebook? : a field study on online Word-of-Mouth

Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; … - In: International journal of market research 61 (2019) 3, pp. 287-301

Persistent link: https://www.econbiz.de/10012172208

Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

Persistent link: https://www.econbiz.de/10013338086

Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046

Persistent link: https://www.econbiz.de/10013429012

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust

Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664

Persistent link: https://www.econbiz.de/10013536271

Fostering consumer-brand relationships through social media brand communities

Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798

Persistent link: https://www.econbiz.de/10013493043

Utilization of the Marketing Adaptability of Branded Mobile Applications : The Effect of these Apps on Brand Experience, Attachment, and their Further Impact on Brand Vocal, Loyalt...

samad, ramsha; Siddiqui, Danish Ahmed - 2022

consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of … incorporate social media influence. We imply that would enhance the brand experience, then brand attachment, then further affect … brand vocal, loyalty, and satisfaction. We also contend that Digital footprint, Social media intensity, and social media …

Persistent link: https://www.econbiz.de/10013309663

Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage

Chan, Terri H. - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 1-19

Persistent link: https://www.econbiz.de/10014318178

Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation

Mathupayas Thongmak - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 231-270

Persistent link: https://www.econbiz.de/10014318193