Santoro, Gabriele; Fiano, Fabio; Bertoldi, Bernardo; … - In: Management Decision 57 (2019) 8, pp. 1980-1992
Purpose: The purpose of this paper is to shed light on how big data deployment transforms organizational practices, thereby generating potential benefits, in a specific industry: retail. Design/methodology/approach: To achieve the paper’s goal, the authors have conducted several...