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Marketing consumer goods in Australia : The business scene in the land of the "outback"
Boyd jr., Harper W.; McConnell, J. Douglas - In: Business horizons 11 (1968) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10002026787
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Marketing research : Text and cases
Boyd jr., Harper W.; Westfall, Ralph - 1972
Persistent link: https://www.econbiz.de/10002026807
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The marketing structure of Venezuela
Boyd jr., Harper W.; Clewett, Richard M.; Westfall, Ralph L. - In: Journal of marketing 22 (1958) 4, pp. 391-397
Persistent link: https://www.econbiz.de/10002026813
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New dimension in consumer analysis
Boyd jr., Harper W.; Levy, Sidney J. - In: Harvard business review : HBR 41 (1963) 6, pp. 129-140
Persistent link: https://www.econbiz.de/10002026834
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On the use of marketing research in the emerging economies
Boyd jr., Harper W.; Frank, Ronald E.; Massy, William F. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 20-23
Persistent link: https://www.econbiz.de/10002026851
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On the use of marketing research in the emerging economics
Boyd jr., Harper W.; Frank, Ronald E.; Massy, William F. - In: World marketing : a multinational approach, (pp. 209-217). 1967
Persistent link: https://www.econbiz.de/10002026859
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Analysis of variance
Collins, Gwyn - In: Marketing management and the decision sciences: theory …, (pp. 169-182). 1971
Persistent link: https://www.econbiz.de/10002026943
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The art of asking "why" motivational research
Collins, Leslie - In: European marketing research review 5 (1970) 2, pp. 23-30
Persistent link: https://www.econbiz.de/10002027345
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Programming changes in marketing in planned economic development
Collins, Norman R.; Holton, R. H. - In: Kyklos : international review for social sciences 16 (1963) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10002027679
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Consumer demand functions in South Africa : an application of the Houthakker and Taylor model
Contogiannis, E. - In: The South African journal of economics 50 (1982) 2, pp. 125-135
Persistent link: https://www.econbiz.de/10002028260