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Does a public campaign influence debit card usage? Evidence from the Netherlands

Jonker, Nicole; Plooij, Mirjam; Verburg, Johan - de Nederlandsche Bank - 2015

Do consumers change their payment behaviour after being exposed to a public campaign that encourages them to use their debit cards more often? We analyse the impact of such a campaign that started in 2007, using weekly debit card transaction data between 2005 and 2013. The overall results show...

Persistent link: https://www.econbiz.de/10011262931