Series Introduction. Volume Introduction. PART I: SETTING THE STAGE. 1. The Case for Mindless Economics, Faruk Gul and Wolfgang Pesendorfer. 2. The Case for Mindful Economics, Colin Camerer. 3. Whats So Informative about Choice?, Andrew Schotter. 4. On Two Points of View Regarding Revealed...

Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing --...

Cover -- Tour Stops -- Waiting in the Lobby -- 1. Your Favorite Acronym -- 2. Burn, Baby, Burn -- 3. FSBO: Like-New, Preowned Wife -- 4. Public Uses for Private Parts -- 5. God Damn -- 6. Chicken, Please -- Hold the Poison -- 7. Jiminy Cricket's Journey to Hell -- 8. Fighting Solves Everything...

Intro -- PSYCHOLOGY OF GAMING -- PSYCHOLOGY OF GAMING -- CONTENTS -- PREFACE -- 1. PSYCHOLOGY OF GAMING -- 2. RESEARCH IN THIS FIELD -- 4. CHAPTERS IN THIS BOOK -- 5. FUTURE RESEARCH IN PSYCHOLOGY OF GAMING -- REFERENCES -- PSYCHOLOGICAL GAME THEORY AND THE ROLE OF BELIEFS -- ABSTRACT -- 1....

Expert commentary psychological aspects of decision making as new research topics in natural resources management / Hujala, T., Kainulainen, T. -- Short communication the neural basis of consumer decision making : first insights from neuroeconomics / Peter Kenning -- Research and review studies...