Purpose – To provide marketing and managerial insights to western companies selling denim jeans in China, specifically …

successful in markets of Mainland China. Practical implications – Taiwan's luxury fashion brand experience is a window into China …'s new luxury goods market. The current market in China for luxury goods includes 1.7 billion consumers with sales totaling … high‐quality luxury goods will originate from these same cultural values in China. Purpose – The paper provides useful …

UK and China to identify the key issues in quality and communication management. Design … fashion supply chain organisation and management between the UK and China attention should be focused on improvement of three …

's Republic of China (China). Design/methodology/approach – A quantitative analysis and comparative methods were used for this … implications for fashion practitioners to develop their product and business in China.  …

– The research findings can help fashion retailers to understand better the needs of STP travelers from mainland China. Some …

are from the 2006 edition of an annual survey called the “China's New Rich Study”. The respondents form a representative … sample of affluent consumers, 18 to 45 years old, residing in China's 12 largest cities. A psychographic segmentation … affluent urban Chinese consumers. Strategies for marketing luxury fashion goods to promising target markets in China are …

Purpose – China, Japan, and the USA represent three of the world's most important teen apparel markets. The purpose of …/methodology/approach – Respondents include public high school students between 14 and 17 years of age from the nations of China, Japan and the USA …

of appearance and appearance products that can be explained by the political, economic, and social policies of China over … and mid years of China's economic reforms, and those born after the implementation of China's one‐child policy and the … the impact of China's economic, social, and political policies on generational cohorts of Chinese women as to their …

, event sponsorship, web advertising, and non‐price promotions on brand equity in China as well as the detrimental impact of … brand strategies for the China market? Should marketing activities designed to build brand equity be modified to accommodate … different attitudes or behaviors in China? Originality/value – Few studies have investigated how to build brand equity in China …

/methodology/approach – Data were collected in Shanghai, China and Bangalore, India. Findings – The results of the study confirmed that Chinese and … attention to differences in each Asian market. Originality/value – China and India have been compared frequently in various ways …