Duan, Jingyi; Dholakia, Nikhilesh - In: Qualitative Market Research: An International Journal 18 (2015) 4, pp. 409-426
Purpose – The purpose of this paper is to investigate how, in China, postings on social media site Weibo reflect as … well as accelerate the reshaping of traditional values. As Chinese social media extend their reach outside China, the … its stock in April, 2014, and many other China-based Internet firms were getting set for US IPOs. This paper provides …