This article provides a synthesizing overview of the past 20 yr. of consumer research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory...

Executive summary <p> 1. The paper focuses on the acculturation strategies employed by Greenlandic consumers living in Denmark and in particular how food products enter into a discourse of identity construction. The study of Greenlandic consumers in Denmark provides insight into acculturation...</p>