Anabel Ternès und Christopher Runge zeigen am Beispiel Versicherungen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in...

Background: This paper explores the financial viability of eBay's Buyer Protection Plan. Methods: We explore their warranty model assuming exponential auction listing and claims times, under competing assumptions of Normal (classical portfolio theory) versus Paretian claims (industry practice)...

We examine whether a company's corporate reputation gained from their CSR activities and a company leader's reputation, one that is unrelated to his or her business acumen, can impact economic action fairness appraisals. We provide experimental evidence that good corporate reputation causally...

Reputational risk has become a critical concern for most organizations. Insurers, who rely on trust to generate business, are particularly vulnerable. Maintaining a positive reputation, however, is costly, leading to the potential for moral hazard in the form of choosing a lowercost strategy...