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In: Strategic Direction 25 (2009) 3, pp. 9-11

Purpose – This paper aims to review recent press on the fashion industry, pointing out the key players, strategic wins … surviving through financial challenges from various fashion houses. Originality/value – The paper considers how high end and … high street fashion chains are managing to report good results despite the economic downturn. …

Persistent link: https://www.econbiz.de/10015010359

Does my bottom line look big in this?

Barry, Ben - In: Strategic Direction 29 (2012) 1, pp. 3-5

Purpose – This paper discerns key fashion and beauty advertising strategies pertaining to model selection in order to … model casting in fashion and beauty advertising that targets North American and Chinese women. …

Persistent link: https://www.econbiz.de/10015010780

The lingerie industry reveals some secrets

In: Strategic Direction 30 (2014) 3, pp. 19-21

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015012114

Dedicated followers of m-branding fashion

In: Strategic Direction 31 (2015) 4, pp. 10-12

Persistent link: https://www.econbiz.de/10015012126

Top-level decisions

In: Strategic Direction 38 (2022) 3, pp. 15-16

, adaptability, gut instinct, and creativity in the decision-making process in the fashion retail sector. Originality: The briefing …

Persistent link: https://www.econbiz.de/10015013526

Internet and Personal Computing Fads

du Preez, Madely - In: Online Information Review 28 (2004) 6, pp. 463-464

Persistent link: https://www.econbiz.de/10014965490

A strategic supply chain approach: consortium marketing in the Italian leatherwear industry

Guercini, Simone; Woodside, Arch G. - In: Marketing Intelligence & Planning 30 (2012) 7, pp. 700-716

enterprise (SME) players in local systems of fashion firms. Design/methodology/approach – This case study research focuses on … implementing consortium marketing through the integration of marketing activities among the SMEs in the Italian fashion leatherwear … within the high‐fashion Italian leatherwear industry. …

Persistent link: https://www.econbiz.de/10014946324

Management duckspeak

Glaser, Stan - In: Management Decision 35 (1997) 9, pp. 653-655

Argues that much management terminology is, in George Orwell’s words, “duckspeak”, nonsensical noises which have nothing to do with business issues, and which debase and block out useful thought. Illustrates with examples such as shareholder value management, TQM and benchmarking.

Persistent link: https://www.econbiz.de/10014933858

New kids on the mall: babyfied dogs as fashionable co-consumers

Vänskä, Annamari - In: Young Consumers 15 (2014) 3, pp. 263-272

Purpose – This article is a theoretical investigation about the babyfied dog and the troubled relationship between dogs and parenting in contemporary consumerist culture. Design/methodology/approach – In the frame of the special theme issue, the focus of the article is on theorising...

Persistent link: https://www.econbiz.de/10015044655

“I want the one with Harry Potter on it”

Dammler, Axel; Middlelmann, Astrid V - In: Young Consumers 3 (2002) 2, pp. 3-8

Focuses on how brands can communicate that they are exactly what children want; they do this either by borrowing key symbols popular with the target groups, or by creating brand symbols which the target group will understand and like. Contrasts the attitudes to brand advertisements of younger...

Persistent link: https://www.econbiz.de/10015043980