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New kids on the mall: babyfied dogs as fashionable co-consumers

Vänskä, Annamari - In: Young Consumers 15 (2014) 3, pp. 263-272

Purpose – This article is a theoretical investigation about the babyfied dog and the troubled relationship between dogs and parenting in contemporary consumerist culture. Design/methodology/approach – In the frame of the special theme issue, the focus of the article is on theorising...

Persistent link: https://www.econbiz.de/10015044655

“I want the one with Harry Potter on it”

Dammler, Axel; Middlelmann, Astrid V - In: Young Consumers 3 (2002) 2, pp. 3-8

Focuses on how brands can communicate that they are exactly what children want; they do this either by borrowing key symbols popular with the target groups, or by creating brand symbols which the target group will understand and like. Contrasts the attitudes to brand advertisements of younger...

Persistent link: https://www.econbiz.de/10015043980

Collections of cool

Saxton, Graham - In: Young Consumers 6 (2005) 2, pp. 18-27

than political. Outlines the key influences on young people: the celebrity culture, music and fashion, technology and … tracksuits, bling, school ties. Concludes with a look at the importance of music in youth culture and its links with fashion. …

Persistent link: https://www.econbiz.de/10015044079

Youth trends in China

Jun Zhang, Gloria - In: Young Consumers 6 (2005) 2, pp. 28-33

Shows how child‐centred marketing in China has gradually developed, using an example the traditional hero figure Wukong, who now appears and behaves in a far more child‐friendly way than before. Uses child‐centred qualitative research, including drawings, play and photography, as well as...

Persistent link: https://www.econbiz.de/10015044086

Children’s trends in Europe

Clarke, Barbie - In: Young Consumers 6 (2005) 2, pp. 34-39

Surveys the children’s market in Europe, finding that there is a general similarity in child behaviour between countries. Focuses on children’s use of technology, finding that they have high levels of creativity in anticipating designs of products like mobile phones. Moves on to the high...

Persistent link: https://www.econbiz.de/10015044087

An experimental study of female Tweeners' evaluative beliefs regarding ads, attitude toward the ad, and purchase intent for fashion apparel

Wiley, James B.; Krisjanous, Jayne; Cavana, Elisabeth - In: Young Consumers 8 (2007) 2, pp. 119-127

intentions to purchase fashion apparel. Findings – The paper reveals that purchase intentions for most categories of outfits are …

Persistent link: https://www.econbiz.de/10015044175

An empirical investigation of fashion consciousness of young fashion consumers in Sri Lanka

Viranga Rathnayake, Chamil - In: Young Consumers 12 (2011) 2, pp. 121-132

Purpose – This study seeks to examine the fashion consciousness of young consumers in the Southern Province of Sri … Lanka, and to explain the impact of gender and education on fashion consciousness of young fashion consumers. Design … structured questionnaire was used to examine the fashion consciousness of respondents. Three factors of fashion consciousness …

Persistent link: https://www.econbiz.de/10015044274

Investigating fashion disposition with young consumers

Young Lee, Ji; Halter, Holly; Johnson, Kim K.P.; Ju, Haewon - In: Young Consumers 14 (2013) 1, pp. 67-78

Purpose – The purpose of this paper is first, to investigate young consumers' fashion disposition behavior, second, to … identify motivations for their fashion disposition, and third, to identify emotional responses experienced during and after the … fashion disposition process. The paper also aims to investigate young consumers' ideas about their future fashion disposition …

Persistent link: https://www.econbiz.de/10015044325

ISO 9000 or TQM: which approach to adopt ‐ a Canadian case study

Laszlo, George - In: The TQM Magazine 10 (1998) 5, pp. 362-366

This is a case study of a Canadian privately‐owned manufacturing organisation having about 200 employees that embarked on its quality journey about two years ago. Their choice to continue their quality progress beyond ISO 9001 and to adopt the TQM approach is also described. The details...

Persistent link: https://www.econbiz.de/10015033607

Silent generation´s behaivor regarding fashion

Saucedo Soto, Juana María; Hernández Bonilla, Alicia; … - In: Revista internacional administración finanzas : RIAF 10 (2017) 5, pp. 95-103

Persistent link: https://www.econbiz.de/10011790619