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This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the … importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion … consumer Google Trends to motivate more academic research in this subject area. Using Burberry — a British luxury fashion house …
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Part I Introduction and Exploratory Studies -- 1 Sustainable Operations Management in Fast Fashion Era: An Introduction … (Hau-Ling Chan, Shuyun Ren and Na Liu) -- 2 Sustainability in Fast Fashion Era: The Jan ‘N June Case (Daniela Candeloro …) -- 3 Sustainable Practices in Fast Fashion (Na Liu and Fengling Xie) -- Part II Intelligent Fast Fashion Demand Forecasting …
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