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McDonald’s Corporation is one of the largest fast-food industries in the world. McDonald’s has always been successful through its franchising model and continuous innovation in its business strategies. This researched case study paper aims to highlight various strategies used by McDonald’s...
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Companies are what they measure and the selection of good performance indicators is not an easy process. This monograph … the designing of a Performance Measurement System (PMS). …A world that is changing faster and faster forces companies to a continuous performance monitoring. Indicators give the …
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