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higher (lower) for respondents scoring low (high) on altruism and high (low) on familiarity with cause-related marketing … familiar with cause-related marketing and show low altruism. Originality/value – This study contributes to the recent research …
Persistent link: https://www.econbiz.de/10014804633
Throughout the history of economic thought, various images of human beings have existed although the motivational and behavioral assumptions underlying them and even the images themselves have not always been made explicit. The most prevalent image of man has been that of the economic man, but...
Persistent link: https://www.econbiz.de/10014805215
Purpose – The object of this paper is to demonstrate that the promotion of altruistic behavior can in fact be regarded as an instrument of public policy. Design/methodology/approach – This objective is achieved by adapting the standard theory of consumer behavior in microeconomics to the...
Persistent link: https://www.econbiz.de/10014805301
others, often understood in economics as instances of (behavioural) altruism, can be motivated by individual group status …‐based aspects of behavioural altruism. A more formal argument is provided in order to highlight specific effects. Applications (e …
Persistent link: https://www.econbiz.de/10014805553
Purpose – The purpose of this paper is to provide alternatives to the economic man image of human behavior and incorporate these alternative images which are based on motivational needs into utility analysis. Design/methodology/approach – Empirically derived psychological variables define...
Persistent link: https://www.econbiz.de/10014805655
geographically limited altruism model proposed by Pauly, incorporating the possibility of participation costs associated with the … program leakages. To empirically disentangle participation costs and spatially restricted altruism effects, an additional test … benefit value received by beneficiaries. The estimates suggest that both cost and altruism play important roles in the demand …
Persistent link: https://www.econbiz.de/10014805794
Persistent link: https://www.econbiz.de/10014973839
altruism within an increasingly global economy. Using over 100 interviews with fair-trade consumers, nationa …
Persistent link: https://www.econbiz.de/10012677014
Purpose The purpose of this paper is to provide empirical evidence of the relationship between altruistic leader behavior and radical innovation, using organizational learning as an explanatory variable. Design/methodology/approach To confirm the hypotheses, structural equations were used on a...
Persistent link: https://www.econbiz.de/10014924370
Persistent link: https://www.econbiz.de/10015045876