Purpose – To explore the mediating role of altruism in the relationship between self‐sacrifice and transformational …‐sacrifice, altruism, and transformational leadership, and on their own collective identity and perceptions of unit performance. Study 2 … used a scenario experiment and 161 students to manipulate self‐sacrifice and altruism and measure their effects on …

‐managers to find out whether there is room for altruism in business life. Design/methodology/approach – This study is based on 25 … suggests that there is room for altruism in the small business context. The existence of altruism in the context of small … does not usually hinder the existence of altruism to any great extent among small businesses, as it might do in the large …