Based on a case study of the burgeoning high-end ("Third Wave") coffee market in the United States, this discussion …, and marketers have created a new lexicon of quality for coffee, one tied to narratives of provenance and exclusivity that … creates much of the value added in the coffee trade. This disadvantages smallholding coffee farmers who are heavily invested …

be integrated into the coffee global value chain (GVC) and thus can better reap the globalization benefits. The empirical … analysis shows how the international trade in coffee has developed across regions/countries over the past three decades. It … provides evidence-based insights into the key determinants of countries’ GVC integration in the coffee industry. It discusses …