Ecological Economics for the Anthropocene provides an urgently needed alternative to the long-dominant neoclassical economic paradigm of the free market, which has focused myopically—even fatally—on the boundless production and consumption of goods and services without heed to environmental...

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- About the Authors -- 1. Overview of the Entrepreneur's Journey -- 2. Basics of Market Research -- 2.1. Basic Market Research Concepts -- 2.1.1. Primary and Secondary Market Research -- 2.1.2. Quantitative and...

1. Making a Living <BR>2. On Mountain Goats and Citizenship -- The Nike Story of Biomimicry <BR>3. What is Biomimicry and Why Use It? <BR>4. Business from the Wild -- Interface, Inc. <BR>5 Spiraling Into Success -- PAX Scientific <BR>6. Nurse Sharks in Your Hospital -- Sharklet Technologies <BR>7. The Blackout and the...