The state of practice in the modelling of heterogeneous preferences does not separate the effects of scale from estimated mean and standard deviation preference measures. This restriction could lead to divergent behavioural implications relative to a flexible modelling structure that accounts...

In designing an approach to parameterise the preferences of agents in a distribution chain for retail goods, Hensher and Puckett [Hensher, D.A., Puckett, S.M., 2007. Theoretical and conceptual frameworks for studying agent interaction and choice revelation in transportation studies....

Choice behaviour studies typically assume passive bounded rationality, suggesting that decision makers process all information given to them with equal attention. However, it is probable that decision makers invoke any number of attribute processing strategies (APSs) when weighing the...