This paper describes an experiment which tested the effectiveness of warm and cold appearance endorsers for for-profit and not-for-profit print advertisements. Moreover, the effects of positive/negative publicity surrounding the endorser have also been evaluated. The research results show that...

This paper investigates whether both the functional and the emotional component of customer experiences contribute to customer satisfaction, recommendation and loyalty. The research is conducted in two different contexts: hedonic experiences and services. The research results show that both...

We provide a contingent valuation of a major cycling event, viz. the Tour of Flanders. Starting from survey data, we use a Bayesian method to derive the distribution of Flemish individuals’ willingness to pay for the event. We relate the individual figures to explanatory factors and find that...

Enhancing energy performance of buildings remains key in order to achieve the European Union climate and energy objectives. In this context, Europe produced the Energy Performance of Buildings Directive (EPBD). This directive is converted in Flanders into the “Energy Performance and Interior...

We propose a non-parametric methodology to study the presence of economies of scope between teaching and research (i.e., the teaching-research nexus). In particular, the paper advocated a conditional version of the ‘benefit-of-the-doubt’ approach to estimate the relationship between the...

The non-parametric Data Envelopment Analysis approach is increasingly used to construct composite indicators for country performance monitoring, benchmarking, and policy evaluation in a large variety of fields. The flexibility in the definition of aggregation weights is praised as the method's...

The effectiveness of problem based learning (PBL) in terms of increasing student knowledge and skills has been extensively studied for higher education students and in non-experimental settings. This paper tests the effectiveness of PBL as an alternative instruction method in secondary...

Teaching and research are widely regarded as the two key activities of academics. We propose a tailored version of the popular Data Envelopment Analysis methodology to evaluate the overall performance of university faculty. The methodology enables accounting for the potential presence of...