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Do newspapers write more about their advertisers? We try to answer this question on two levels. In our theoretical model, we show that the answer is yes, if readers do not mind bias too much and if bias is relatively effective for advertisers. In an empirical study, we find that advertisers in...
Persistent link: https://www.econbiz.de/10010540927
This paper investigates whether both the functional and the emotional component of customer experiences contribute to customer satisfaction, recommendation and loyalty. The research is conducted in two different contexts: hedonic experiences and services. The research results show that both...
Persistent link: https://www.econbiz.de/10010540928
Enhancing energy performance of buildings remains key in order to achieve the European Union climate and energy objectives. In this context, Europe produced the Energy Performance of Buildings Directive (EPBD). This directive is converted in Flanders into the “Energy Performance and Interior...
Persistent link: https://www.econbiz.de/10010543524
Adherents of Fundamental Indexing (FI) suggest that it is more protable to base portfolio weights on indirectly size-related indicators like accounting data rather than directly on market caps. In noisy markets a la Roll (1984), it is argued, underpriced stocks overperform but are underweighted...
Persistent link: https://www.econbiz.de/10010548021
The purpose of the paper is to identify the sources of variation in firm performance. This is one of the cornerstones of strategy research, i.e. the relative importance of industry and firm level effects on firm performance. Multilevel analysis is well suited to analyze variance in performance...
Persistent link: https://www.econbiz.de/10010548022
Persistent link: https://www.econbiz.de/10009415855
Public systems of higher education have recently attempted to cut costs by providing .nancial incentives to institutions who reduce the diversity of their programs. We study the pro and welfare e¤ects of reducing product diversity in higher education, against the background of a funding system...
Persistent link: https://www.econbiz.de/10009415856
The paper consists of two research projects. In the first research project, the matches between the products concerned and a number of celebrities were analysed. In the second research project advertisements with the best and worst product-celebrity matches, respectively, are compared with...
Persistent link: https://www.econbiz.de/10009415857
Persistent link: https://www.econbiz.de/10009415858
This article reviews beer production, consumption and the industrial organization of breweries throughout history. Monasteries were the centers of the beer economy in the early Middle Ages. Innovation and increased demand later induced the growth of commercial breweries. Globalization and...
Persistent link: https://www.econbiz.de/10009415859