Classic models of reputation consider an agent taking costly actions to affect a single, homogeneous audience’s beliefs about his ability, preferences or other characteristic. However, in many economic settings, agents must maintain a reputation with multiple parties with diverse interests. In...

Reputation concerns can discipline agents to take costly effort and generate good outcomes. But what if outcomes are not always observed? We consider a model of reputation with shifting observability, and ask how this affects agents' incentives. We identify a novel and intuitive mechanism by...

When an agent faces audiences with heterogeneous preferences, it is non-trivial to determine what a “good” reputation means, and the return to reputation can be a non-monotonic function. We illustrate this through standard IO examples, and discuss some implications for reputation-building in...