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To develop the next generation of risky products, ALZA, a mature and profitable biotechnology firm specializing in drug delivery systems, must raise $40 million. Organizational constraints and competitive concerns demand that the work be done inside the firm. However, accounting considerations...
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Supplements the (A) case. Describes the CEO's decision.
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Supplements the (A) case. Describes the implementation of the CEO's decision.
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Supplements the (A) case. Describes the aftermarket performance of the units.
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