The monograph covers three topics. The first part, "Development and Definition of Marketing, the Basic Marketing Concepts, the Marketing Mix and the Origin of a Product: An Additional Element of the Marketing Mix," represents the developmental milestones of marketing and various definitions of...

Organisational learning (OL) is associated with the organisational processes related to the acquisition and interpretation of information, direct learning from organisation's own experience, and learning from other organisations. Research associates OL also with learning in terms of changing...