In marketing practice using celebrities (especially actors/actresses, sportsmen and sportswomen and popular models) is a very typical and widely used technic. Nowadays there is a general expectation from the society that celebrities have to make contribution to the solution of social and...

Crises include downsizing, corporate lawsuits, negative media coverage, government probes, quality problems, product recalls, boycotts and strikes, or even the unexpected change/death of a senior executive, etc. This article examined communication challenges during the response stage of crisis...

The concept of internationalization can be defined in many ways. According to a typical definition, this is a process through which the international presence of a company increases, while a local company extends its activities to foreign markets, and establishes new units in other countries...

A felsõoktatásban bevezetésre kerülõ változások, az akkreditáció kapcsán egyre többször felvetõdik a kérdés, hogy mit ér a diploma, hogyan tehetõ piacképessé az általunk átadott tudás. Felmérésünk ezekre a kérdésekre próbál meg választ adni. A felmérés során egy...

At the end of the 1980s, the growth of the Japanese economy was dazzling, and the asset prices sharply increased. Apart from improved economic fundamentals, an inadequate regulatory regime and financial liberalization, together with relaxed monetary policy caused the rise in prices. Financial...

The application of info-communication tools in economy pushes organisations to fast and flexible reactions. Thus they are forced to the change of culture in order to keep their competitiveness. The change of culture also includes human actors of the economy and the whole of the working process....

SMEs realize that the lack of financial, material and human resources is inhibiting their further development. One of the options how to face the increasing competitive pressure is networking of SMEs. In Slovakia there are various types of SMEs (370 193 SMEs in 2003 in the form of physical and...

The present study focuses on studying the perception of joint ventures, which have prevailed in recent years due to globalization, and in an effort to shed some light on the contribution of organizational and national culture to the performance of international joint ventures in which Israeli...

Regional policy in Flanders dates back to the late fifties. Today’s regional policy was introduced in 1994. In the regional policy of Flanders, local autonomy plays a substancial role. Subregions are contiguous territorial entities with sufficient internal socio-economic cohesion and critical...