BOTA, MARIUS; LUCA, IONUT TRAIAN - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2006)
In the present paper we present how a car brand, apparently without great perspectives has become a global brand, full of success. After the integral takeover of Dacia by Renault-Group in 2004, the French car maker developed a modern, sturdy, reliable and economical car. Designed to be priced at...