The present paper aims to present and discuss some of the results obtained through a research study carried out in Cluj-Napoca between May 7th and June 18th 2006. We have investigated the manner how the foreign visitors of our city perceive Transylvania as an international tourism destination....

The city of Cluj-Napoca is one of the biggest from Romania, an important academic, cultural and business centre, combine with a various tourist offer - cultural and historical monuments, a diversified portfolio of accommodation establishments, restaurants, clubs, tourist agencies and an...

The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the...

The textile and clothing industry is one of the oldest in the world. The EU it is a major player in world trade in textile and clothing. On 1 January 2005 was implemented a measure stipulated for some time, that is the total abolishment of the quota system for the imports of textiles. This...

After the communist period Romania made few steps to present itself as a tourist destination at international level after a long time. Romania has an important tourist potential due to its geographical position and its complex natural environment. This richness of potential tourist products...

Seen from the perspective of tourism potential, Cluj-Napoca, one of the main cities in Romania, taking into account several factors such as economics, education, recreational opportunities, green space, trade, healthcare and climate, has a comparative advantage because of the varied landscape...

Events field was transform into an industry at the middle to the latter half of the twentieth century. Events industry became a growing global business as the role and impact of events in society is recognized more than ever. Nowadays events have substantially increased in number, size and...

Religiosity represents one of the most valorized personal realities of humans. The purpose of this research is to find the peoples’ perspective on their own Religiosity. The main objective was to identify the most important benefits and the biggest cost or sacrifice that believers perceive in...

The economic, social and geopolitical context we are going through is characterized by an atypical dynamic, as complex as it is challenging. Companies are facing significant changes in production costs, access to raw materials and labor, financing opportunities and last but not least, consumer...

The article provides a systematic literature review of market segmentation in the business-to-consumer (B2C) sector. Market segmentation is a critical component of strategic marketing, as it enables companies to identify and target specific groups of consumers with relevant products and...