The article analyses the role knowledge plays in the internationalization process of small and medium enterprises. Small and medium enterprises are considered from a knowledge-based view, an extension of the resource-based view of the firm, with knowledge as the most strategically significant...

A recent study conducted by Accenture revealed that 30% of the strategic alliances are considered to be a success. Why are these companies not fulfilling their expectations? Among the subjects debated in this article we can find those referring to integrating in the partner’s value chain,...

The essential role of the RDI activities in sustaining economic performance and convergence represents a key statement of the revised Lisbon Strategy. These activities are financed and promoted at European level through large Community Programs and Initiatives. Romania’s active participation...

The European Union aims for Member States to achieve climate neutrality by 2050. To this end, the European Commission has launched a set of policy initiatives in The European Green Deal. One of the components is the Farm to Fork strategy, through which the European Union aims to increase, among...

In order to gain competitive advantages and maintain high market shares, businesses have to constantly adapt, not only by implementing the latest technology available, but also by creating their own innovations, aiming to make the business both more profitable and more sustainable. Changing the...

The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...

In order to gain competitive advantages and maintain high market shares, businesses have to constantly adapt, not only by implementing the latest technology available, but also by creating their own innovations, aiming to make the business both more profitable and more sustainable. Changing the...

The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...

During the last few years, the entire business environment has changed, being characterized by volatility and discontinuities. Change has become so intense that companies have lost, on a large extent, their visibility and the strategic planning capacity. In order to operate in such a dynamic...

Serviciile aeriene reprezinta un segment al economiei globale extrem de sensibil la fluctuatiile economiei mondiale, fiind asociat de catre un segment important de utilizatori ca un serviciu de transport de lux. In acest context, pierderile generate de fluctuatiile frecvente ale economiei...