The current article explores interesting, significant and recently identified nuances in the relationship “culture-strategy”. The shared views of leading scholars at the University of National and World Economy in relation with the essence, direction, structure, role and hierarchy of...

Baigiamojo darbo tikslas - išanalizavus VĮ „Viešbutis“ organizacijos kultūrą, pateikti organizacinės kultūros formavimo priemonių planą. Teorinėje darbo dalyje analizuojamos sampratos organizacijos kultūra ir organizacinė kultūra, nagrinėjant jų struktūras, sudedamąsias...

A market orientation is a business culture in which all employees are committed to the continuous creation of superior value for customers. However, businesses report limited success in developing such a culture. One approach to create a market orientation, the approach taken by most businesses,...

Research background: The huge research interest in the interrelationship between motivation, organizational culture, and engagement can be explained psychologically and economically. Psychological reasons include work individualization, increasing interest in positive psychology, and the role of...