Corporate R&D internationalization has been analyzed predominantly in terms of the geographic diversification of multinational companies' research laboratories, and only to a lesser extent as a process involving the development of resources and capabilities within organizations and as a means of...

<i> Marketing integrato e offerta di servizi localizzata. Il caso della rete dei musei scientifici fiorentini </i> (di Simone Guercini) - ABSTRACT: Questo articolo propone i risultati di uno studio sul potenziale di mercato, le condizioni di economicità e le politiche di marketing per una rete di...

Purpose – This paper aims to study the role of the focal firm in local communities. In particular, it aims at analyzing such firms’ contribution to innovation, proposing a classification of the interactions and role systems that contribute to determining the innovational impact of focal...

Purpose The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the process of firm internationalization. The paper examines the potentially positive outcomes of differences...

Purpose The purpose of this paper is to study the role of the actors (especially firms) in interactions between contexts defined as “innovation ecosystems.” Design/methodology/approach The paper presents a conceptual framework. A review of the literature to frame the concepts of innovation...

Purpose – The purpose of this paper is to propose evidence on the role of serendipity in business relationship. It concerns the understanding of the unplanned development of the relationship and the opportunities that may arise from taking serendipity as a “shaping” factor of relationship...