Hawk, Stephen - In: Management Decision 40 (2002) 7, pp. 702-709
E‐commerce in Russia is in an early phase of development. The online bookseller, Ozon, is one of the earliest and best …‐known examples of business‐to‐customer e‐commerce in Russia. In developing its business, Ozon has faced and dealt with many … resolve many challenges that are likely to be faced by other online retailers in Russia. These challenges, and Ozon …