This paper attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables associated with customer value, and to identify potential research areas. The paper argues through a set of linear equations that maximizing...

Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of experience of new products. This paper...

Strategy of outsourcing salespeople (sales promoters) to prospect the customers through inter-personal communication and develop pre-purchase arousal for products and services is being increasingly employed by the manufacturing and marketing firms. Sales promoters are deployed at strategic...

The paper discusses the relevance of hierarchy of brands, and the role of brand audit to manage the brand portfolio of a firm emerging in competitive business arena. The discussion in the paper also delineates the steps involved in architecting a brand in a firm from the managerial perspective....

Consumers often benefit from increased competition in differentiated product settings during leisure shopping season. The wide choice, atmosphere, convenience, sales people, refreshments, location, promotional activities and merchandising policy are associated during the leisure shopping. The...

Latin American corporate executives are faced with a serious problem the low trust and peer confidence. The factors of criticism at workplace, increased corporate controls, and growing expectations for improved performance and accountability have accompanied this decline in trust. Traditional...

La experiencia mexicana es prueba irrefutable de que la apertura comercial no es suficiente para superar los problemas de una economía. Hay tareas igualmente importantes que deben ser acometidas al mismo tiempo. Estas pasan por la apertura al sector privado de actividades reservadas al Estado....

En este trabajo presentamos una evaluación geográfica de la política de las preparatorias creadas y administradas por el gobierno de la ciudad de México. La revisión teórica y evaluación estadística realizadas nos ha permitido (1) construir relaciones explicativas útiles entre varios...

Although the use of the plutocratic index is, perhaps, an historical convention, it constitutes a misleading target. Our aim is to construct alternative CPI’s for Mexico using the median of the expenditure distribution. Additionally, considering that 42.6% of Mexican people live in poverty...

El trabajo muestra claramente los importantes rezagos de las telecomunicaciones en México a nivel mundial. Este rezago resta competitividad al país en los mercados internacionales y constituye un freno importante al desarrollo general de la economía mexicana. Ese fenómeno es preocupante, por...