The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research. The experiment on the variety seeking behavior of consumers, discussed in this paper argues that although consumers are seeking...

The changing cultural paradigms in Latin America have influenced variety of leisure activities and significant implications for development of leisure services. Leisure spending behaviour prompts sequential relationship among customers intending to perform family celebrations in a different...

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for innovative products and unfamiliar brands of firm in competitive markets are determined largely by habits,...

The performance related issues of buyer-supplier relationship have attracted both the academic and corporate managers. The study attempts to make theoretical contributions to the literature on relationships in marketing channels. Compared with the impact of the often-investigated construct of...

Utilizando parcialmente el enfoque propuesto por Diewert (1998), se estiman los sesgos por sustitución de productos genéricos, por puntos de compra y por mejoras de calidad del índice de precios al consumidor mexicano. El principal resultado indica la existencia de un sesgo al alza de...

Utilizando como variables explicativas a la economía de los Estados Unidos, al capital externo, al tipo de cambio real, y a las elasticidades ingreso y precio de las exportaciones e importaciones, proponemos una explicación del funcionamiento de la economía mexicana bajo su nuevo modelo de...